26 GIUGNO 2026
15:00 – 19:30
Museo S. Castromediano
Sala Auditorium, Lecce
THE REBRANDING OF APULIA: THE MEDITERRANEAN DIET AS A GLOBAL TOURISM DESTINATION
Programme
26 June 2026
15:00 – 15:30 REGISTRAZIONE
15:30 – 16:30
TALK
PRESENTATION OF THE 9TH EDITION OF FOODEXP: INTERNATIONAL FORUM ON FOOD, WINE AND HOSPITALITY “MATRIX” – CROSS-CULTURAL CUISINE, PARALLELS BETWEEN PAST AND FUTURE, EVOLVING IDENTITIES AND EMERGING TRENDS NEWS: JOURNALISTIC PROJECT
16:45 – 17:45 PANEL
TALK
PUGLIA REBRANDING: “THE MEDITERRANEAN DIET AS A GLOBAL TOURISM DESTINATION”
17:45 – 18:00 COFFEE BREAK
18:00 – 19:30
CO-PROGETTAZIONE / NETWORKING
GAMING ARENA – HACK FEST FOODEXP
The gaming concept involves an experiential and interactive game that allows guests to vote on and suggest themes to be included in the November initiative. The tools to be used will include interactive quizzes and creative challenges based on content, with real-time voting; the results will then determine the main themes. Guests will participate as testers, judges and co-creators of content. The themes emerging from the gaming session will guide the operational planning for the day dedicated to the hackathon.
19:30 CHIUSURA DEI LAVORI
