Let's discover the MAM ("masters of arts and crafts") project by alma

Here is the translation into English, maintaining your original HTML formatting and styling: Giacomo Bullo (Alma communications manager) and Ciro Fontanesi (Alma wine academy) brought a surgically precise masterclass to life at FoodExp, starting with its title: Anatomy of Taste. The premise is that only by deconstructing can one discover the detail; therefore, only by scanning the nation is it possible to discover the territory—the micro-location—to protect it and celebrate its protagonists, artisans, and distinguished figures. The two thus shared the "Mam – Maestri d’arti e mestieri" (Masters of Arts and Crafts) project, which Alma (the international school of Italian cuisine in Colorno, Parma) has been carrying forward since 2016 with the goal of preserving and giving a voice to master artisans and the heroes of hospitality, cooking, agriculture, and more. There are currently 23 categories included in this database. All of them, however, speak a single language: that of Italian excellence. But a masterclass is not built on words alone: the audience also had the opportunity to taste a roasted pepper gelato and observe how, with the seemingly simple addition of two types of extra virgin olive oil (one from Salento and one from Garda) and two different aromatic herbs, the final impression was that of having tasted completely different dishes.

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